The Brewers Association has launched a special Independent Craft Beer Seal for independent breweries.
In the war with Macro vs Micro breweries, the Brewers Association has launched their most recent volly. Last week, the Brewers Association released a special seal that truly independent craft breweries in the U.S. can use on their labeling to help market and educate the consumer. There are over 5300+ breweries in America today, and the majority of them are independently owned. These breweries are generally small (to medium) staples of their community. They don’t have huge marketing and advertising budgets like the Macro breweries. They don’t have the deep distribution channels that Macro breweries have either. A lot of what helps keep these breweries alive is their community and independent nature. This new Independent Craft Beer Seal from the BA allows these breweries the chance to uniformly show that they are not represented by the big boys and that every purchase allows the brewery to keep making great beer.
This new Independent Craft Beer Seal from the BA allows these breweries the chance to uniformly show that they are not represented by the big boys. This seal shows a consumer that their purchase will help a brewery to keep making great beer and employing hard working people. Some may ask if it’s really that important for breweries to label themselves with a seal that shows their true independence from Big Beer. The fact that the few Macro breweries and their “craft” acquisitions make up over 80% of the market would state, probably so. Independent breweries are exactly that, independent. So it makes me wonder if they will all jump on the bandwagon of having a uniformed seal. However, this seems like a great opportunity for microbreweries to market and advertising one of the few things that the Macro guys can’t, their independence.
What do you think? Should independent breweries put the seal on all their packaging and labels? Let me know in the comments. And to learn more about the Independent Craft Beer Seal click here.
– Learn Up, SlyePup